Relativity Approach to the Strategic Cyber Conflict Management in Businesses

Purpose: The study aims to form a theoretical basis for the development of strategies needed by businesses and establish strategic principles. starting point this research is that cyber conflict an operational, managerial, relational, problem rather than cross-country administrative problem. 
 Design/methodology/approach: This was carried out adopting grounded theory, known as theorizing-based theory. with 593 limited liability joint-stock companies operating in Turkey. Findings: results revealed new theory named "relativity management". According findings, five orbital forces (negotiation, infrastructure, defense, competition) were determined management. Four principles business within system (location space), cosmos (relativity time), warping spacetime due (Curvature strategy), illusions (Gravitational lenses).
 Originality: introduces management inspiration relativity